Yohji Yamamoto Parfums
Brand Relaunch
the brief. The Yohji Yamamoto collection is a range of fragrances created by menswear designer Yohji Yamamoto. Multi-award winning, the brand is a representation of the avant garde ethos of its namesake, with attention to detail and aesthetic excellence at its heart.
i was commissioned to update the iconic and cult fragrance packaging for our client.
the process. Fonts and layout were researched, developed and applied consistently throughout the range. In addition to the re-launch of the fragrances I designed sample cards and gift sets for the range, with a subtle nod to Japanese culture.
the result. The new packaging is reminiscent of the old packaging, remaining on-brand, but sleeker and more contemporary – fresher, for a new generation of wearers.