D78
Brand ID + Packaging
the brief. With barbershops in both Clapham and Dulwich, Porters’ ambitious next step was to develop a range of high quality grooming products with natural ingredients and benefits.
Porters required both brand identity and packaging that captured a luxurious vintage feel with a subtle masculine aesthetic, all underpinned by their Turkish heritage.
the process. With London locations and Turkish ties, I felt it important to acknowledge both places. Therefore, the range was named D78 to reference the address of their first barbershop in London.
In homage to D78’s Turkish roots, the creative approach focused largely on Ottoman art, architecture and calligraphy.
the result. Due to this geographical and cultural fusion, D78 has an authentic and unique identity. I have created brand and packaging IDs that have successfully carved out an enviable proposition in a market saturated with newcomers.