blinkbrowbar
Brand ID + Marketing Assets
the brief. Vanita Parti brought threading to the UK in 2004, revolutionising the way women treat their eyebrows.
During the lead up to their rebrand, I was required to execute a creative refresh on marketing collateral in addition to creating their new brand guidelines.
the process. With their expertise and trustworthy products, blinkbrowbar have built up a loyal following and were looking to appeal to a younger audience. In keeping with their rebrand, I analysed competitors, industry trends and layouts/aesthetics to gain a deeper understanding which informed my playful yet sophisticated creative direction.
the result. I have a close working relationship with blinkbrowbar, who rely on me to produce a range of creative assets across both digital and print, including campaigns, e-newsletters, infographics, POS, art direction and photoshoots.
P.i.C Style
Brand ID + E-commerce Site
the brief. Pioneering the slow fashion movement are P.i.C Style; producers of locally sourced and sustainable clothing who partner with other like-minded brands.
P.i.C needed an online brand in order to sell their products and raise awareness of their slow fashion movement.
the process. After identifying key brand pillars, I applied them to design aspects within the site, whilst never compromising on its usability and performance.
the result. The thoughtfully designed & created e-commerce website perfectly captures P.i.C’s eco-friendly philosophy, and includes a collaborative online platform where ethical designers are featured.
Yohji Yamamoto Parfums
Brand Relaunch
the brief. The Yohji Yamamoto collection is a range of fragrances created by menswear designer Yohji Yamamoto. Multi-award winning, the brand is a representation of the avant garde ethos of its namesake, with attention to detail and aesthetic excellence at its heart.
i was commissioned to update the iconic and cult fragrance packaging for our client.
the process. Fonts and layout were researched, developed and applied consistently throughout the range. In addition to the re-launch of the fragrances I designed sample cards and gift sets for the range, with a subtle nod to Japanese culture.
the result. The new packaging is reminiscent of the old packaging, remaining on-brand, but sleeker and more contemporary – fresher, for a new generation of wearers.
D78
Brand ID + Packaging
the brief. With barbershops in both Clapham and Dulwich, Porters’ ambitious next step was to develop a range of high quality grooming products with natural ingredients and benefits.
Porters required both brand identity and packaging that captured a luxurious vintage feel with a subtle masculine aesthetic, all underpinned by their Turkish heritage.
the process. With London locations and Turkish ties, I felt it important to acknowledge both places. Therefore, the range was named D78 to reference the address of their first barbershop in London.
In homage to D78’s Turkish roots, the creative approach focused largely on Ottoman art, architecture and calligraphy.
the result. Due to this geographical and cultural fusion, D78 has an authentic and unique identity. I have created brand and packaging IDs that have successfully carved out an enviable proposition in a market saturated with newcomers.
Rodial
Digital Marketing
the brief. London based skincare brand Rodial was founded in 1999 by Maria Hatzistefanis. Operating in the high-end, luxury beauty space, they offer natural alternatives to injectable and plastic surgery procedures.
the process. I respect the attention to detail and high-performance that goes into Rodial beauty, which i reflect in work for them. The team at Rodial use Trello to communicate their design and marketing schedule, from which I plan creative execution, whether that is using existing visual assets or organising a photoshoot.
the result. I have a close working relationship with Rodial, who rely on me to frequently deliver on brand digital assets.
Rodial require fresh, creative and eye-catching email newsletters on an on-going basis.
ESPA
Social Media Strategy
the brief. Until recently ESPA had been focused on sales-orientated messaging as opposed to social/ editorial content. This isolated their audience and limited the brand’s vision.
ESPA required direction on how to grow brand awareness and reach new customers using their social media channels.
the process. I began by reviewing ESPA’s current social strategy, explored opportunities open to the brand and developed content ideas for their 4 editorial pillars. The objective was to increase brand awareness, affinity, followers and engagement.
the result. I formulated a content and creative guidebook which included a competitor analysis, tone of voice & creative direction and realistic & achievable KPIs.
Nip + Fab
Digital Marketing + Presentations
the brief. As the sister brand of Rodial, Nip + Fab share their passion for natural and innovative skincare, spearheaded by the Nip + Fab ambassador, Kylie Jenner.
Nip + Fab require bold, creative and vibrant digital newsletters and Marketing & PR presentations.
the process. With my in-depth understanding of the brand, I was able to create both eye-catching creative that capture Nip + Fab’s personality, and presentations that reflect their unique presence and growth within the industry.
Vita Liberata
Art Direction
the brief. Vita Liberata had been struggling to create engaging, aspirational campaign imagery that sets them apart from their competitors. They wanted me to explore ways of improving the brands visual identity across all channels. This has been an ongoing project during my time there.
the process. I began by determining their target audience as this was unclear. Vita Liberata’s tone of voice alluded to a younger demographic but I discovered that it was in fact, an older audience (40-60 yr old women) who were loyally buying their products. The other missed opportunity I noticed was that all of Vita’s imagery reflected warmer weather. Very aspiratonal, but not realistic. I developed a plan for Autumn/Winter and festive photography.
the result. This elevated style of photography has garnered positive feedback from internal stakeholders and retailers who feel the seasonally appropriate imagery is more story telling and authentic for the brand.
